As we step into 2025, mortgage lenders face the perennial challenge of determining where to focus their strategies. With no shortage of potential opportunities on the horizon, it can be difficult to decide where to hone your focus and determine which areas will yield the best results.
It’s in moments like these, access to a crystal ball to predict the future would certainly make our lives much easier.
In the absence of such a luxury, as we look ahead, one thing is clear: lenders must be constantly ready for shifting rates. When refinancing opportunities present themselves, lenders that are prepared can act decisively to protect their portfolio and gain market share. While other priorities such as new home purchases, loan servicing, and customer retention are undoubtedly important, the potential benefits of a well-executed refinance strategy should not be overlooked.