UWM Launches New Pricing Incentives For Brokers And Borrowers

Michigan-based wholesale mortgage originator United Wholesale Mortgage (UWM) has announced a new set of limited-time pricing incentives aimed at expanding borrower savings and supporting mortgage brokers’ market activity.

UWM is offering a 75-basis-point pricing incentive on eligible conventional and government refinance loans, alongside a $600 appraisal credit for qualified conventional and government purchase loans, the company said in a media alert.

The 75 bps incentive is available on new locks through March, providing borrowers and brokers with lower effective costs on refinancing transactions in a competitive rate environment.

The $600 appraisal credit applies to new purchase loan locks through April, a move the company says is designed to help reduce upfront costs for homebuyers and encourage purchase activity through the spring market.

Earlier this year, in order to celebrate its 40th anniversary, UWM offered a 40-basis point pricing incentive to its broker partners through the end of February.

UWM is building upon a solid close to 2025, as UWM Holdings Corporation (UWMC), the publicly traded indirect parent of UWM, recently reported an increase in loan production and revenue for full-year 2025, having originated $163.4 billion in mortgage loans, up from $139.4 billion in 2024. Fourth-quarter production reached $49.6 billion, marking the company’s largest quarterly origination volume since 2021.