Point is moving into the wholesale space, announcing the launch of a third-party origination (TPO) channel that will allow mortgage brokers to offer its Home Equity Investment (HEI) product directly to clients.
The new channel will be led by Samuel Bjelac, a longtime industry executive with experience building wholesale, correspondent and Non-QM platforms. Bjelac most recently served as SVP of national sales and TPO at Foundation Mortgage Corporation, and previously held leadership roles at Carrington Mortgage Services, Sprout Mortgage, CoreVest Finance, and Flagstar Bank.
The expansion opens Point’s HEI product to broker networks, marking a shift from its prior direct-to-consumer and partner-focused distribution model.
“Launching a third-party origination channel is a natural extension of Point’s vision to make homeownership more valuable and accessible,” said Eddie Lim, co-founder and CEO of Point. “Samuel’s record of developing scalable sales organizations, opening new distribution channels, and accelerating adoption will ultimately make it possible for Point to help more homeowners access their equity when they need it most.”
Expanding Equity Access Without Monthly Payments
Point’s HEI product allows homeowners to access a portion of their home equity in exchange for a share of the home’s future appreciation, rather than taking on traditional debt. Because the structure does not require monthly payments, it has gained traction among borrowers looking to tap equity without refinancing or adding a second lien.
Since its founding in 2015, Point said it has funded more than $2.5 billion in HEIs, serving over 25,000 homeowners.
The move into wholesale comes at a time when demand for alternative equity-access solutions continues to grow. With many borrowers locked into low first-lien mortgage rates, products like HEIs and HELOCs have become increasingly relevant for homeowners seeking liquidity without refinancing.
What It Means
The new channel introduces another non-debt option to present alongside traditional home equity products.
By bringing HEIs into the broker channel, Point is positioning the product as a complementary solution for:
- Borrowers hesitant to take on additional monthly obligations
- Homeowners seeking to preserve low-rate first mortgages
- Clients with nontraditional financial profiles or liquidity needs
“I came to Point to help scale a better way for homeowners to access their equity, one that doesn’t rely on traditional debt,” Bjelac said. “Launching this product into the third-party origination market allows us to deliver that solution to more homeowners through trusted broker partners.”
Bjelac also framed the rollout as part of a broader push to give brokers more alternatives as traditional refinance activity remains limited. In a LinkedIn post announcing his move to Point, he said the market is changing and brokers “need more than traditional options,” positioning HEIs as another tool for originators working with equity-rich homeowners reluctant to refinance into higher rates.
Point’s move into wholesale comes as lenders continue to expand product offerings in the broker channel, especially with origination volumes still under pressure and new production harder to come by.
It also points to growing interest in shared-equity models, both as an alternative asset class for investors and as a flexible option for borrowers dealing with affordability and liquidity constraints.
By adding a TPO channel, Point is looking to scale more quickly through established broker networks, a play more fintech lenders are making to grow distribution without building out full retail operations.
For mortgage brokers, the move effectively adds a third option alongside HELOCs and cash-out refinances, particularly in a market where many borrowers are unwilling to give up low first-lien rates but still need access to liquidity.
*This article was drafted with AI assistance and reviewed and edited by a human editor before publication.
