Visionet's Mortgage Analytics Assists Aspire With ROI Optimization

Visionet Systems, Inc., a global technology service provider to the US Mortgage, Title, and related industries developed a cloud-based Mortgage Data Platform. The new technology enabled Aspire Financial Inc, to optimize its marketing expenses and streamline loan operations resulting in improved sales, according to a press release.

Aspire Financial was looking to improve ROI within its marketing and sales platform. Reporting was performed primarily through excel across multiple siloed applications resulting in significant FTE-hours and time delays. Aspire was looking to expand business in areas beyond Texas and needed comprehensive data-driven strategies for new markets. Visionet addressed the complexities of disconnected data environments by enabling a cloud data platform to provide streaming insights across various systems, according to the company.

The creation of a unified data lake environment enabled Visionet to develop analytics dashboard that included comprehensive KPI’s spanning each loan stage and status, marketing ROI metrics to optimize spend and predictive insights to improve lead forecast and loan conversion models.

“Visionet’s data competency delivers actionable Mortgage Analytics which in turn allows the lines of business to make predictive decisions in a near real-time environment,” said Kevin Miller, CEO of Aspire Financial Inc.