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VoIP — The Latest Phone Systems For Mortgage Professionals

Is Voice Over Internet Protocol the right choice for you?

Jim Gustke
Jim Gustke
VoIP for Pros

Today, many mortgage professionals across the U.S. are switching to Voice over Internet Protocol (VoIP) phone systems from traditional phone landlines to run their offices and businesses more efficiently — no matter where they are in the country.

Unlike traditional landline phones, VoIP transforms business communications through numerous innovative features and benefits that are already built in. And perhaps best of all, VoIP comes with substantial cost savings.

This article is intended to help mortgage professionals understand VoIP and to help determine if switching to a VoIP system is the right choice for you. For a deeper dive into VoIP, please download the free VoIP Guidebook.

Understanding VoIP Phone Systems

Voice over Internet Protocol (VoIP) phones use the internet to make and receive phone calls using IP (Internet Protocol) or analog phones plugged into Ethernet jacks. Once connected, you can easily make and receive calls. Using a web portal and login, you can customize numerous features, including the Virtual Receptionist welcome message or adding new users.

The difference between traditional landline phones and VoIP systems is technology. Landline phones require an intensive infrastructure of exchange hardware and wiring, allowing one to make and receive calls only.

VoIP technology has changed how companies communicate. While IP capabilities have been around several decades, VoIP has advanced in recent years, thanks to innovation and faster internet speeds.

How VoIP works

How VoIP Systems Work

VoIP phones work by turning your voice into data, which is then transmitted over the internet, like sending emails.

If you’ve used Skype, you’ve used VoIP. VoIP calls are made on your phone, connected to the internet with a network cable or adapter, or via a computer’s microphone and speakers using an app. When making calls, the VoIP service provider routes the voice data between you and the other caller — all within a split second.

VoIP Transforms Communications

Unlike traditional landlines, VoIP comes with built-in features that help make the right impression.

• Virtual Receptionist — when you can’t have a ‘live’ person answer the phone, Virtual Receptionist steps in. This allows callers to hear a message with numerous options, versus hearing a busy signal or being quickly put on hold.

• Ring Groups — to ensure every caller has a positive experience, you can program Ring Groups to ring simultaneously — so everyone in a department, like sales or customer care, receives the call; or ring sequentially — from person to person, until someone picks up.

• Virtual Fax — faxing remains an important form of communication for many businesses. With VoIP phone systems, you can still send traditional faxes from your phone to a fax machine. Virtual Fax removes the need for fax equipment. Faxes are converted to PDF files and managed within the end-user portal. Each user who needs access will have fax capabilities via their phone extension.

VoIp phone systems

• Conference Calling — if conference calls are an integral part of your work, you understand the need for a conference phone that delivers the perfect sound. If callers find it hard to hear participants, the meeting will be challenging. To ensure everyone experiences in-person call quality, look for a conference phone with the following features: a 360° voice range; an array of built-in microphones; and echo cancellation background noise suppression

• Remote Working — Employees shouldn’t use their personal phone numbers for business. VoIP, unlike landlines, allows employees to work anywhere, using their business phone number, through mobile and desktop apps, and voice messages forwarded as email attachments.

• Business Phone Number — transitioning to VoIP is easy as you can keep your current business number by working with your VoIP provider. So, there’s no need to change your letterhead, business cards, or website.

VoIP web portal

How to Set Up an IP Phone System

Setting up a business VoIP system literally just takes minutes.

One of the differences businesses notice when switching to a VoIP system is the reduction in on-premises equipment. Traditional business phone systems require the installation of large wall-mounted fixtures, followed by upgrades and IT servicing.

With VoIP systems, the hardware generally consists of one or two compact, plug-in pieces. When it comes to switching your phones to VoIP, you have device options. You can continue using your existing analog or digital desk phones, or if you’d like to upgrade, you can purchase IP phones.

Once your desk phones and starter kit arrive, follow a few simple steps:

  • Connect your base station (a tablet-sized router that sorts out voice data and traffic to ensure clear, reliable calls) to your analog phone.
  • Plug in wireless extensions (into regular power outlets) to connect analog phones to the internet.
  • Connect IP phones to an Ethernet jack.

Key Advantages of VoIP

• Important Impressions — how customers and prospects view your business often depends on their initial phone interaction. Do they hear a welcome message with easy directions, or be put on hold immediately? Whether your business has two, 20 or 50+ employees, your business will sound professional with a VoIP phone system.

• Call Quality — VoIP provides the quality of phone calls businesses desire through increased internet speeds and advances in technology.

• Cost Savings — a huge benefit to transitioning to VoIP is the cost savings. For those with landlines, it’s clear how expensive they are — from setup, to recurring monthly costs, adding features and ongoing IT support. To understand what you could save with a VoIP system, use the VoIP Savings Calculator.

• Work Anywhere — VoIP systems are flexible, providing the tools to communicate with employees no matter where they are working — in the office, on the road or at home.

This article was originally published in the NMP Magazine December 2022 issue.
Jim Gustke
Jim Gustke,
Jim Gustke

Jim Gustke is vice president of marketing at Ooma and is responsible for all aspects of marketing and customer acquisition at the company. For more information, visit:

Published on
Nov 30, 2022
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