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Tagged: Branding

Lenders One Updates Brand Identity

Cooperative's updated identity emphasizes scale, competition, and member value beyond its traditional purchasing network

C-Suite Strategies
Jul 21, 2026
Atlantic Bay Appoints Robyn Zacharias To Newly Created CMO Role

Atlantic Bay Mortgage Group has appointed marketing veteran Robyn Zacharias as its first chief marketing officer to drive brand growth, borrower engagement, and continued expansion

People On The Move
Jan 30, 2026
UWM Secures Naming Rights Deal With USPBL

United Wholesale Mortgage has secured a 10-year naming rights deal with the USPBL, rebranding the league’s Utica stadium as UWM Field and expanding its community and sports partnership

Sales and Marketing
Jan 13, 2026
NEXA Lending Signals The End Of 'Brokers Are Better'

NEXA Mortgage rebrands as NEXA Lending, shifts messaging from 'Brokers Are Better' to 'Wholesale'

C-Suite Strategies
Oct 02, 2025
OCMBC Retires Jet Advantage, Launches GIANT Lending

The change signifies the Irvine-based lender's support of the mortgage broker channel

Sales and Marketing
Sep 24, 2025
New US Mortgage CMO Has ‘Passion For Helping Loan Officers Win’

Lindsi Flynn to help advance lender’s brand recognition, grow market presence

People On The Move
Feb 26, 2025
Rocket Centers Broker Partners In Push For Inclusivity

Rocket Pro GM Dan Sogorka reveals Rocket's unified strategy as it rebrands in 2025

Wholesale
Wholesale
Jan 14, 2025
OCMBC Calls HMAC Lawsuit "Baseless" Plus More Accusations

OCMBC claims HMAC keeps bad company, affiliated with suspended lender AFC.

Courts
Jun 06, 2024
Crafting A Brand
Industry News
Nov 16, 2023
The Interest
Out With The Old

NextUs Lending is now rebranded as Brokers Advantage Mortgage

Non-QM
Aug 24, 2023
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The Spread On Trust
Breaking Barriers
The Language Of Home
NMP, Mortgage Banker,
& Mortgage Women
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