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Leads360 Releases Cloud-Based CRM Solution

NationalMortgageProfessional.com
Mar 05, 2013

Leads360 has announced the availability of Leads360 Express, a cloud-based CRM software solution designed to help small mortgage companies and loan officers improve their sales lead conversion rates and grow their revenues. Leads360 Express empowers small sales teams and loan officers to sell and close deals just as effectively as much larger competitors. Leads360 Express enables companies to capture and track leads coming from any source; instantly distribute and prioritize leads to sales reps; respond immediately to leads with one-click phone dialing; stay top-of-mind with borrowers with status-triggered e-mails; and analyze lead conversion rates and sales campaign effectiveness. Leads360 Express also integrates with third-party lead sources and is accessible from anywhere, even by mobile phone. “Small businesses often struggle with CRM software that is over-complicated and hard to set up, making it virtually useless to anyone with limited tech expertise or IT resources,” said Corey Brundage, general manager for Leads360 Express. “Leads360 Express is not your typical sales CRM solution. We have taken our research and the powerful sales automation workflows used by leading sales organizations and made them accessible and easy to use for even the smallest of companies. Almost anyone can be up and running with Leads360 Express in 10 minutes and will start seeing improvements in productivity and lead conversion from day one.” Key features of Leads360 Express include:   ►Instant Lead Capture: Lets lenders and brokers capture and track inbound phone and online leads, upload lead lists or take advantage of Leads360’s extensive lead hub, which seamlessly integrates with mortgage-specific lead providers. ►Automated Lead Distribution: Immediately assigns inbound leads to available loan officers for rapid follow-up.   ►Dial-IQ Sales Dialer: A cloud-based sales dialer that is easy to activate and features simple click-to-dial functionality that boosts loan officer productivity and call volume. Inbound lead calls are intelligently routed to staff with lead records instantly appearing on screen. ►Prioritization Engine: Sorts leads dynamically in real-time with a unique “priority view,” ensuring the highest priority leads are responded to first and that no leads slip through the cracks by keeping them in view until contact is made. ►E-mail Marketing: Automatically sends sales emails when leads reach key milestones, allowing loan officers to effortlessly stay on the minds of borrowers. E-mails can be turned on or off by the account administrator. ►Performance Dashboard: Provides real-time visibility into key performance indicators, empowering administrators and users to drill into and filter data, such as conversion rates by loan officer and much more. ►Sales Mobility: Allows mortgage professionals to log in from anywhere using a personal computer or by leveraging Leads360’s free Express iPhone application. Users can also link their account to any land line or mobile phone number allowing them to receive inbound calls and make outbound calls anywhere they have wireless connectivity.
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