Skip to main content

Equifax Launches New Targeted Marketing Product for Lenders

NationalMortgageProfessional.com
Jun 06, 2014

Equifax Inc. announced the availability of Prescreen Direct with Property, which helps to improve the accuracy of targeted marketing campaigns for lenders, enabling them to better match and offer mortgage and home equity products to consumers who are most likely to make a purchase. According to Equifax, more than 63 percent of consumer finance loans today are high risk, so accurately targeting prospective borrowers and making appropriate offers is more critical than ever. Additionally, rising interest rates have caused mortgage refinance rates to drop, and as a result, lenders are looking for more effective ways to generate new revenues in order to help overcome lost margins from the shrinking refinance market. By leveraging comprehensive property and consumer credit data, Prescreen Direct provides lenders with valuable insight that enables them to seek out and secure new business. In a three-part video series, Rosie Biundo, senior director of product marketing for Mortgage Services at Equifax, discusses the importance of prescreening tools in today's environment, such as: ►Remaining Competitive as Origination Volumes Decline; ►Choosing the Right Marketing/Acquisition Tool; and ►The Targeting Insight Necessary to Identify Mortgage Borrowers. "By targeting the right people at the right time with the right offer, lenders can improve response and conversion rates and consistently fill their pipelines with healthy loans," said Biundo. "As a fully configurable solution, Prescreen Direct provides lenders with the flexibility to tweak marketing campaigns so that they can offer consumer-specific products and capitalize on their home equity business."
Eye, Eye Sir

When I widened my perspective, solutions seemed to fall into place.

C-Suite Strategies
Jun 19, 2021
Balancing The Busy

What do you do when you’ve got too much business?

C-Suite Strategies
Jun 19, 2021
Face It: Prepping For Live Events

There’s still a national crisis. But mortgage conferences are returning. Here’s how to prepare.

Sales and Marketing
Jun 19, 2021
Hablar Espanol: Your Next Client Is Likely To Be Hispanic

But mortgage lenders aren’t yet prepared for big demographic shift

Sales and Marketing
Jun 19, 2021
Planet Home Lending Looks To Personalize Customer Engagement

Planet Home Lending announced the implementation of Total Expert’s purpose-built CRM and customer engagement platform to increase loan officer productivity.

Sales and Marketing
Jun 17, 2021
UWM And Detroit Pistons Enter Jersey Partnership

UWM branding will now be displayed on the Detroit Pistons team jerseys.

Sales and Marketing
Jun 03, 2021