Skip to main content

Embrace Home Loans Launches Digital Marketing Division

Phil Hall
Apr 10, 2017
Embrace Home Loans, headquartered in Middletown, R.I., has created a new digital marketing division that will be located in New York City

Embrace Home Loans, headquartered in Middletown, R.I., has created a new Digital Marketing Division that will be located in New York City.
 
According to the company, the new division will work with the other Embrace divisions to “build a digital marketing ecosystem that will integrate with the customer relationship platform.” This new omni-channel strategy will combine all customer touchpoints across the online, telephone, mail and in-person sales channels.
 
“Under this new Division, we aim to create digital awareness and intelligently target various market segments and audiences,” said Tony Branda, chief data and analytics officer. “This will not only better meet the needs of today’s borrowers, but also drive performance. Borrowers will be able to complete online lead forms that we can integrate into our CRM, enabling us to further nurture those leads digitally. Over time, we’ll increase efficiency and drive digital traffic. This is an exciting time for Embrace and the lending industry as a whole.” 

 
More from
Tech
Lodasoft Integrates With Black Knight's Optimal Blue PPE

Lodasoft announced its integration with Black Knight’s Optimal Blue PPE to revolutionize loan origination and task automation.

Tech
Jun 21, 2021
FinTech Student Program Provided By UWindsor & Rocket Innovation Studios

University of Windsor partners with Rocket Innovation Studios to foster a pipeline of highly trained professionals who will help advance finance technology.

Tech
Jun 21, 2021
Fraud Detection Transitions To Digital Lending

Mortgage lenders faced $20 billion in mortgage lending fraud exposure last year, according to research from Point Predictive.

Tech
Jun 16, 2021
Radian Expands Integration With Mortgage Cadence

Radian Group Inc. expanded its integration with Mortgage Cadence to include Radian's title and settlement services with the Mortgage Cadence Platform.

Tech
Jun 16, 2021
Zillow Launches Zestimate With Neural Enhancements

Zillow launched major updates to its Zestimate home valuation model, including an updated algorithm.

Tech
Jun 15, 2021
MISMO Releases eMortgage Technology Certification Program

MISMO announced the release of an eMortgage Technology Certification program to assist lenders in finding products that comply with industry standards.

Tech
Jun 15, 2021