Embrace Home Loans Launches Digital Marketing Division

Apr 10, 2017

Embrace Home Loans, headquartered in Middletown, R.I., has created a new Digital Marketing Division that will be located in New York City.

According to the company, the new division will work with the other Embrace divisions to “build a digital marketing ecosystem that will integrate with the customer relationship platform.” This new omni-channel strategy will combine all customer touchpoints across the online, telephone, mail and in-person sales channels.

“Under this new Division, we aim to create digital awareness and intelligently target various market segments and audiences,” said Tony Branda, chief data and analytics officer. “This will not only better meet the needs of today’s borrowers, but also drive performance. Borrowers will be able to complete online lead forms that we can integrate into our CRM, enabling us to further nurture those leads digitally. Over time, we’ll increase efficiency and drive digital traffic. This is an exciting time for Embrace and the lending industry as a whole.”

About the author

Phil Hall

Link copied

Published

Apr 10, 2017

Non-QM

NMP Deal Desk: Kind Lending Highlights How Asset Utilization Can Help Qualify More Non-QM Borrowers

Kind Lending executives discussed how asset depletion works, which borrowers may benefit most, and why brokers should take a closer look at borrowers with significant assets but non-traditional income

Mortgage professionals looking for new ways to qualify borrowers with substantial assets but non-traditional income got a closer look at asset utilization lending during NMP's latest Deal Desk webinar, sponsored by Kind Lending.During the June 17 session, Qualify More Borrow...

Industry News

Congress Nears Final Vote On 21st Century ROAD to Housing Act

Senate voted 87-8 to advance House-amended package, with final votes expected in coming days

After months of stalled progress, the House and Senate have reached an agreement to pass the 21st Century ROAD to Housing Act (HR 6644), a sweeping housing package designed to boost housing supply and affordability.The Senate voted 87-8 on July 16 to consider the House-amend...