has named Sandeep Aji vice president of Products, responsible for overseeing the continued development of Roostify’s mortgage technology platform–from enabling more API-driven capabilities, to improving user experience for lenders and consumers.
“As someone who has spent the greater part of his career focused on product development, I could not be more excited to be working with Roostify, a platform that transforms an outdated process,” said Aji. “Banks and lenders looking for a digital mortgage solution now have the opportunity to get up and running very quickly using Roostify, while still maintaining control with a customizable solution, giving them the best of both worlds. We will continue to enhance the Roostify platform to enable lenders to do more and consumers to have even more control over the home buying process.”
Prior to Roostify, Aji was co-founder and CEO of Impartus, a cloud-based, SaaS platform for higher education. Aji has spent more than 25 years in management, engineering and product development roles, bringing software, semiconductor, and imaging products from concept to market. Prior to Impartus, Aji managed the Optical Products Group Business at Intersil, where he oversaw the business development and design of optical sensors for the mobile, automotive and consumer markets. Prior to that, he held director and senior management positions at Aptina, inSilica and Sun Microsystems.
“Consumer and industry pressure has made online mortgage capabilities necessary for those looking to remain competitive,” said Rajesh Bhat, CEO of Roostify. “Sandeep’s experience in product development will be invaluable as we continue to expand on the capabilities of our API, in turn allowing our customers and partners to extend our solution and offer more self-service and process automation.”