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ServiceLink and Roostify Partner on Enhancing the Digital Loan Experience
Oct 02, 2017
ServiceLink has partnered with Roostify to extend the digital experience for lenders and consumers alike

ServiceLink has partnered with Roostify to extend the digital experience for lenders and consumers alikeServiceLink has partnered with Roostify to extend the digital experience for lenders and consumers alike. ServiceLink’s technology will now seamlessly connect with Roostify’s process so that lenders, consumers, and all mortgage participants can collaborate throughout the entire mortgage process via a singular, digital platform.
“ServiceLink’s partnership with Roostify will improve the overall consumer and lender mortgage experience through enhanced technology and truly change the way settlement services are ordered and managed,” said Chris Azur, Chief Executive Officer of ServiceLink. “By streamlining and connecting the steps in the mortgage loan process, lenders will see reduced time to close, a reduction in process time, better pull-through rates and high consumer satisfaction.”
The Roostify platform is used by lenders nationwide to allow consumers to apply for a mortgage, submit documentation and follow their loan’s progress online. While Roostify provides automation tools for origination workflows related to documentation, verification and communication, until now, tasks such as scheduling an appraisal, applying for a title policy, and scheduling a closing were still largely manual. Now, ServiceLink’s technologies, such as ClosingShield and EXOS, will extend the digital experience for Roostify consumers and lenders, expanding efficiencies and benefits throughout the transaction while providing immediate feedback on loan complexity and an estimated time to close. This will improve the consumer experience while also improving the rate lock scenario evaluation for lenders.
Through ClosingShield, ServiceLink’s next generation, streamlined title program, consumers will be able to instantly receive title approval. With one click, borrower information and title data is evaluated, and eligible transactions will receive an instant commitment and a clear-to-close.
“We are excited to partner with Roostify to change how consumers engage throughout the mortgage origination process,” said Dan Sogorka, Executive Vice President of Sales and Strategy for ServiceLink. “This is the beginning of a number of massive changes that will put the consumer first, simplify and streamline manual processes for the lender, and ultimately redefine the mortgage experience.”
Rajesh Bhat, CEO and Co-Founder of Roostify, said, “Consumers are continually frustrated with the mortgage process when time is wasted on each small task that can be easily automated for increased efficiency. Our partnership with ServiceLink brings added efficiency to our platform, allowing lenders to provide a shorter timeline to closing for their customers, along with a better overall experience during what is already a stressful time.”

Oct 02, 2017
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