has announced the promotion of Barbara Yolles to Chief Strategy Officer and Pete Sokolovic to President of Originations.
“It has been a true honor to witness the amazing work these two talented leaders have executed over the last year,” said TMS Chief Executive Officer Darius Mirshahzadeh. “In their new roles, Pete and Barbara will continue to be driving forces at TMS as we position ourselves as a total homeownership fintech company.”
Since joining the company
in August of last year, Yolles has quarterbacked TMS’s largest growth initiatives in 2018, including its massive rebrand and the launch of Happinest
. As Chief Strategy Officer, Yolles will be leading all of TMS’s growth initiatives, innovations and technology, along with overseeing learning and development, customer experience, and people and culture.
Her 25 years of experience ranges from quick-service giant McDonald’s to CMO of McCann and Campbell Ewald advertising agency, and Chief Marketing Officer of United Shore/UWM.
“This is such an exciting time at TMS as we redefine the category and become lifelong partners with our customers,” said Yolles. “I’m honored to take on this expanded role where we can push the boundaries in insightful and memorable ways.”
Sokolovic has 25 years of experience, having built and led several consumer direct and portfolio retention platforms for multiple nationwide mortgage banks. In his new role as President of Originations, he will oversee both retail and wholesale business channels, and ensure that TMS maintains a streamlined origination model, giving every consumer who gets a loan processed at TMS a best-in-class experience.
“The opportunity to put our customers under one umbrella allows us to maximize our Grow Happiness experience,” said Sokolovic. “Originations is the entry to our Happinest of customers, and I’m thrilled to take on this new role.”