The recent launch of ChatGPT has brought artificial intelligence (AI) into the spotlight, and it’s clear that this innovative technology is transforming the mortgage industry. From mortgage lenders to tech companies and service providers, AI is changing the way businesses approach their work.
As the president of a PR, marketing, content and social media agency focused on the mortgage industry, I have seen the impact of AI first-hand. AI is providing valuable data analysis and predictive insights to help companies make informed decisions, and is automating repetitive tasks such as social media posting and customer communications, freeing up time for marketing executives to focus on strategy, planning and execution.
In my test of countless AI marketing tools including Chat GPT, it is clear to me that AI is a great aid to marketing executives in their work. But AI still has its limitations. It is up to human marketers to guide the technology, refine the messaging to accurately reflect the brand’s voice and message, and to create and implement campaigns that truly make sense.