Finance of America (FOA), a provider of home-equity-based financing solutions, has appointed Angela Tribelli as its new chief marketing officer. Tribelli will be based in New York and report to FOA President Kristen Sieffert.
In her new role, Tribelli will be responsible for steering FOA’s brand development, communications strategy, and growth-oriented marketing initiatives. Her mandate includes strengthening the company’s reach across key audiences — consumers, financial advisors, and strategic partners — while sharpening how FOA positions its home equity offerings in a changing retirement finance landscape.
“We are building a platform defined by scale, innovation, and a deep responsibility to the fastest-growing demographic in the country, and Angela is the rare leader whose career has been dedicated to helping organizations modernize, transform, and meet consumers where they are,” said Sieffert. “Her expertise in reshaping brands, architecting digital engagement, and driving growth across some of the world’s most influential media and consumer companies will be invaluable as we advance our mission: educating consumers and advisors on the strategic role home equity can play in retirement, and expanding access to responsible solutions that empower more Americans to age in place with confidence.”
Tribelli brings more than 25 years of marketing leadership across digital, media, and consumer sectors. Her previous roles include global head of consumer marketing and growth at Bloomberg Media, where she oversaw growth strategy and audience engagement across digital and OTT platforms. She also served as SVP of performance marketing at AMC Networks, contributing to the launch and expansion of its AMC+ streaming service. Tribelli’s earlier career includes chief marketing positions at Food52 and HarperCollins Publishers, as well as senior leadership roles at NYC & Company.
“Home equity remains one of the most underutilized assets in retirement, and Finance of America is helping change that through education, transparency, and innovation,” said Tribelli. “As Americans rethink how they fund retirement, FOA is uniquely positioned to lead the shift in how home equity is understood and responsibly used. I’m excited to help expand awareness, strengthen trust, and support more households in unlocking the freedom their home equity could provide.”
