Fay Group has appointed Michael Hartman as its new chief marketing officer, reporting to company President Andy Laing, as part of a strategic push to expand the company’s national presence in mortgage origination and integrated real estate services.
Hartman will be tasked with overseeing enterprise branding, digital strategy, lead generation, CRM and data initiatives, reputation management, and public relations across all business units. He will also support marketing efforts for the company’s origination channels and the broader Genstone Companies portfolio, which includes real estate, lending, insurance, property management, construction, field services, and asset management services.
"I'm honored to join Fay Group at such a pivotal time for the organization,” said Hartman. “With a strong foundation, commitment to operational excellence, and a growing consumer footprint, we are positioned to accelerate awareness, engagement, and value creation across all our businesses.”
Hartman brings more than 30 years of marketing leadership experience from roles at major consumer and financial services companies, including PepsiCo, SeaWorld Parks & Entertainment, Chuck E. Cheese’s, and Mr. Cooper, as well as recent interim marketing leadership at Onity Group.
"Michael's deep experience in originations, lead sourcing, brand transformation, and consumer engagement will be invaluable as we expand our integrated platform and accelerate growth across the Genstone Companies and our mortgage channels," said Ed Fay, CEO of the Fay Group. "Whether you're a real estate investor or a homeowner, the Fay Group offers a suite of products and services designed to help you achieve your goals."
Fay Group is a fully integrated real estate and mortgage services firm with end-to-end capabilities spanning loan servicing, mortgage origination, and associated property and financial services across 10 U.S. locations.
