Finding Hidden Buyers – NMP Skip to main content

Finding Hidden Buyers

Oct 01, 2025
hidden buyers
Staff Writer

Transparent Owner, a new data product that reveals the true owners of residential properties

Trying to figure out who the individuals are behind legal entities like LLCs, trusts, or holding companies? ATTOM has a new tool for that.

It’s called Transparent Owner, a new data product that reveals the true property owners of residential properties who are typically hidden from view.

The product is built using proprietary identity resolution techniques that combine public record data, machine learning, and advanced linking logic to uncover and connect beneficial ownership across properties and geographies.

By assigning standardized Owner IDs and resolving inconsistencies in how names appear in public filings, ATTOM said, the dataset provides a clearer and more actionable view of who actually controls a property.

“Transparent Owner helps our clients cut through that complexity and see the real picture, whether they are vetting a deal, analyzing portfolios, or building compliance checks,” said Todd Teta, Chief Product and Technology Officer at the data and analytics company.

The platform works like this: First, it normalizes thousands of variations in how individuals, LLCs, and trusts are recorded across jurisdictions. Then it resolves owner identities across counties and legal entities using geographic, linguistic, and behavioral signals.

Next, it assigns a consistent, persistent identifier to each owner, regardless of how their name appears in different records. And after that, it connects resolved owner identities to verified mailing addresses, where available, for outreach and validation.

Finally, Transparent Owner categorizes owners into types such as Person, Investor, Lender, Company, Education, or Government, based on ownership patterns and scale.

About the author
Staff Writer
Lew Sichelman has been covering the housing and mortgage sectors for 52 years. His syndicated column appears in major newspapers throughout the country.
Published
Oct 01, 2025
Higher Mortgage Rates Shrink Purchase Demand, Expand Buyer Leverage

Pending sales fell to their lowest level since early April, but lower asking prices and reduced competition give originators more options to structure deals for qualified borrowers

Jul 31, 2026
Even Stable Public-Service Careers No Longer Guarantee Homeownership

Younger teachers, health care workers, first responders, and military households can afford median-priced homes in only a fraction of major metros

Jul 31, 2026
Buyers Gain Negotiating Power In 41 Major Housing Markets

Price cuts and longer listing times are creating opportunities for loan officers to help borrowers negotiate seller concessions, but leverage varies sharply by metro

Jul 30, 2026
Fannie Mae Purchase Volume Jumps 33% In Second Quarter

The GSE financed 201,000 home purchases, while appraisal alternatives pushed estimated borrower closing-cost savings to $3 billion

Jul 29, 2026
Second-Home Lending Grows Faster Than Primary-Home Market

Vacation-home mortgages rose 4.1% in 2025, led overwhelmingly by affluent borrowers

Jul 28, 2026
Credit Score Battle Picks Up Speed With FICO, VantageScore Gains

FICO 10T enrollment tops 70 lenders while VantageScore 4.0’s presence in TransUnion mortgage credit pulls jumps from less than 5% to roughly 30%

Jul 28, 2026