Crawford brings over 20 years of experience in mortgage and financial services.
FirstClose Inc., an Austin, Texas, fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide, announced that industry veteran Carol Crawford has joined the company as chief marketing officer. In this role, Crawford will lead strategy and manage execution for brand development, integrated marketing and multi-channel communications planning to enhance awareness of FirstClose and increase demand for its fintech offerings.
Carol Crawford
FirstClose’s fintech platform streamlines the origination and closing processes for home equity lines of credit and home equity loans. Its solution is the industry’s first and only tool that offers everything from a borrower facing point of sale solution to closing, including credit score, valuation, title, tax, flood, closing and recording. FirstClose is used by more than 200 banks and credit unions and processes hundreds of thousands of transactions per year.
Crawford brings more than 20 years of experience in mortgage and financial services marketing and leadership. Most recently, she served as senior director at ICE Mortgage Technology where she was responsible for business strategy and product marketing for ICE’s AIQ and TPO Connect solutions.
Prior to ICE, Crawford was the CMO of ClosingCorp where she led the account management and marketing teams and set the company’s go-to-market strategy for nearly eight years. During her tenure, ClosingCorp realized exponential client and revenue growth and was acquired at a premium by CoreLogic. Earlier in her career, Crawford held senior marketing roles at both CoreLogic and First American.
“Carol is a highly accomplished and visionary leader in data and technology marketing and sales with a proven track record of creating effective campaigns that drive revenue growth,” said Tedd Smith, CEO at FirstClose. “She is both a hands-on executive and a well-respected, collaborative team leader and will be a significant factor in FirstClose’s continued growth and its product and market expansion.”
NMP Ignite speakers share strategies for building lasting investor relationships, overcoming financing challenges, and generating repeat business
Real estate investors can be some of the most valuable clients an originator will ever work with. They buy repeatedly, refinance properties, build portfolios, and refer other investors. But earning their loyalty requires a different approach from traditional residential lend...
NAR finds nearly one-third of repeat buyers pay cash, narrowing the pool of financed purchase transactions for lenders
First-time homebuyers remain largely on the sidelines of the housing market, accounting for just 22% of purchases as older, equity-rich repeat buyers continue to dominate, according to new data from the National Association of Realtors (NAR).The first-time buyer share edged ...
The lender is consolidating servicing operations on ICE's MSP platform after disclosing regulatory capital constraints that have limited its ability to retain MSRs
Born from a broker's winning Big Pitch proposal, Quick Counter analyzes competing Loan Estimates and generates alternative offers during borrower calls
The deal builds on a series of automation initiatives as the tech provider moves toward AI agents capable of executing tasks throughout the loan lifecycle
