Marketing is so important to stay relevant in the mortgage industry – any industry in fact as an individual and as a company. Many of us have rules and regulations based on our position or company as to what we can and cannot post on social media dictated by our employer and some of the rules or guidelines we place on ourselves for many reasons. Some of us are only comfortable sharing our company posts and some of us are excited to record videos or post photos from personal and professional events. To each her own, right?
I personally started very small with marketing on social media many years ago. I would only share a picture or two at a conference until I started following a few major players in the real estate space. That is when I started really turning it up. I created a series around markets in the industry and interviewed local realtors.
Then I began visiting local spots and taking photos and sharing them and all the sudden found myself engrossed in branding, creating content, and picking up speaking engagements to local Realtors on how to do the same. I started doing retake after retake then decided to just GO LIVE which was crazy scary for a video interview, but it worked!
It has evolved over the years with different positions I have moved into, but I still love doing it. So, let's ask some other Mortgage Mom’s: how do you define “branding” and how can other Mortgage Mom’s get started or grow their presence?
What are the four or five adjectives you would use to describe the professional you? That’s your brand. It’s how people describe you and what you do. Being in control of the adjectives people use for you is branding.