Mortgage Connect Appoints Kim Hoffman As President of Adfitech

Mortgage Connect, a national mortgage services provider, announced the appointment of Kim Hoffman, CMB, AMP, as the new president of Adfitech. 

The move comes as Mortgage Connect seeks to bolster Adfitech's position in the third-party due diligence market, following its acquisition in 2022.

Adfitech, which focuses on quality control and risk management services for the mortgage sector, said in a press release that Hoffman's appointment signals a strategic shift towards refining its core services.

Hoffman, a seasoned industry professional with over three decades of experience, brings a wealth of knowledge to her new role. Her extensive background encompasses leadership positions at institutions such as RBC, Nationstar, Morgan Stanley, Sutherland Mortgage Services, and Envoy Mortgage. Most recently, she served as head of mortgage operations for SoFi Bank.

“Kim brings a track record of strong leadership and industry experience. Her knowledge of the entire mortgage life cycle and deep experience with secondary market transactions form the perfect combination to elevate Adfitech to its next chapter of strategic growth,” Mortgage Connect CEO Jeff Coury said. “Kim’s impressive background and commitment to operational excellence and service delivery will assist Adfitech in the next phase of its bright future.”

Hoffman echoed Coury's sentiments. "Having been a client of Adfitech in the past, I have experienced the quality of their work and commitment to risk assessment firsthand," Hoffman said. She also extended gratitude to Dru Jacobs, the outgoing president, for his assistance during the transition.

In her new role, Hoffman will focus on enhancing Adfitech's core service offerings and driving technological advancements. Additionally, she will work closely with the existing team to expand Adfitech's product offerings supporting capital markets.