Motto Mortgage, a national mortgage brokerage franchiser, and wemlo, a third-party mortgage processing provider, have appointed Chris Erickson as vice president of product & strategy for both brands.
Erickson brings nearly two decades of experience in the financial services industry, previously serving as vice president of product management for Guaranteed Rate; head of product for rental property solutions at CoreLogic; assistant vice president & product manager for Mr. Cooper; and holding various product management roles at CitiBank, Caliber, and Primary Residential Mortgage. Throughout his career, Erickson has been heavily involved in the end-to-end mortgage origination process, overseeing the strategic, tactical product management, and development of mortgage origination workflow solutions.
“We are thrilled to welcome Chris to the team to help propel the growth of these young, thriving brands,” said Ward Morrison, president and CEO of Motto Franchising and wemlo. “His extensive industry experience has allowed him to learn the challenges originators and consumers face in the home-buying experience and he will work to develop solutions that improve and streamline the process for our franchisees and customers.”
In his new role, Erickson’s primary responsibilities include product management, procuring and advancing technology solutions, and overseeing the training department and support teams for Motto Mortgage and wemlo. For the Motto Mortgage brand, his primary focus is to ensure that the product ecosystem for franchisees is streamlined. He will also work to introduce new technology to the mortgage broker network that will allow franchisees to build and scale their businesses more effectively. For wemlo, Erickson will focus on enhancing the existing loan processing platform to improve user experience and continue building unique and innovative technology solutions for the mortgage brokerage channel.
