RE/MAX Holdings Taps Lombardo To Lead Motto Mortgage, Wemlo

RE/MAX Holdings, Inc. has appointed mortgage and real estate veteran Vic Lombardo as President of Mortgage Services, overseeing growth and operations for its Motto Mortgage and wemlo brands. Lombardo brings more than 30 years of experience, most recently serving as Chief Operating Officer at Guaranteed Rate Affinity, where he managed national mortgage lending operations. Earlier in his career, he rose through various leadership roles at PHH Mortgage and also ran a successful independent real estate brokerage that expanded into mortgage and ancillary services.

He succeeds Ward Morrison, who retired in June, and will report directly to RE/MAX Holdings CEO Erik Carlson as part of the company’s Executive Leadership Team. Carlson praised Lombardo as “a phenomenal addition to the team,” highlighting his “customer-first mindset” and vision for expanding opportunities for Motto Mortgage franchise owners and loan originators, as well as strengthening wemlo’s digital loan processing platform.

Lombardo said he has long admired Motto Mortgage since its 2016 launch and looks forward to scaling growth across both brands: “Together, we can deliver more innovative solutions and exceptional experiences for brokers, loan originators and their customers.”

In connection with his appointment, Lombardo received an inducement grant of 75,000 restricted stock units (RSUs), vesting in three equal installments on March 1 of 2026, 2027, and 2028. The award, granted outside of the company’s 2023 Omnibus Incentive Plan but governed as if issued under it, was approved under the NYSE employment inducement exemption rule requiring public disclosure.