Culture And Community
One of GoRascal’s defining elements is a twice-weekly Zoom call hosted by Valins, breaking down bond movements and trends in mortgage-backed securities. What began as a personal passion — Valins describes it as simply “geeking out” about the markets — has become an unexpected cornerstone of the company's culture.
“It’s shocking to me when an LO sends me a Slack and says, ‘Hey Scott, just want you to know, these market updates you do are the best thing I've ever experienced at a company,” Valins admits. The calls not only educate but empower GoRascal's loan officers, helping them confidently discuss market fluctuations and rate changes with clients. “I've been tracking the bond market for years, but I never woke up thinking it would become an edge or something we would actively promote," Valins explains. “Frankly, we probably should promote it more publicly, but the truth is, it just happened organically. I love it.”
This approachable, authentic style has set GoRascal apart in a fiercely competitive industry. “People use the words humble and modest to describe me and the company,” Valins says. “And I love that, especially in an industry known for bravado, aggression, and infighting.”
The Underrated Differentiator
Yet, Valins is quick to point out that positive energy alone doesn’t close loans. LOs have to see that you have their back, not just hear it. And that’s precisely what happened when Valins learned of some responsiveness issues with some Account Executives (AEs).
“I sent a friendly but firm email to every lender we work with, requiring them to provide direct contact information for their supervisors — name, email, cell, and business phone,” he explains. “I made it clear that if the AE wasn’t available or responsive, we would go up the chain. It shouldn't be complicated. Our customer is the loan officer first and foremost. So I take care of them.”
David Williams highlights this hands-on approach: “Scott jumps in several times a week to help save deals for our loan officers. There’s no reason for him to do that — we're closing 500 deals a month. But he loves it, and it gives us a mom-and-pop feel that's hard to maintain at our scale.”
Valins sees this accountability as essential to their success. “Authenticity is such a key piece here … I don’t know if I could really be different,” he emphasizes. GoRascal’s brand and culture aren’t just slogans; they emerge from the tandem at the top.
Balancing Empathy And Expansion
Leading a rapidly expanding brokerage is complex, and Valins faces that challenge head-on, managing hundreds of loan officers, each with unique files and local market dynamics. Such unpredictability could easily become overwhelming, yet he finds deep satisfaction in navigating real-time problems, solving them alongside his team.
“I wake up surprised sometimes about how much I love this journey as a CEO and coming to work every day,” Valins reflects, balancing both the joy and stress inherent in “controlling the controllables” while empowering his team. Many business books advocate removing emotion from personnel decisions, but Valins acknowledges this is not his way.
To manage growth and stay strategically focused, Valins and Williams invested in coaching and structured business frameworks. “We hired a business coach early on and adopted the entrepreneurial operating system (EOS) with clear quarterly Rocks,” Valins explains [Rocks are how EOS refers to goals]. Initially, their coach prompted them to set ambitious five-year goals. “We aimed for a thousand-unit month within five years and 500 units within three years,” Valins recalls. Yet, GoRascal reached that three-year milestone — 500 units per month — in half the time.
“That was a defining moment,” he says, noting, “our growth accelerated 70% last year, even in another one of the worst years in the history of mortgages.”
Where GoRascal Goes Next
Looking forward, Valins and Williams remain committed to continuous improvement. “We’re not just chasing quick volume,” Valins emphasizes. “Our mission is ‘building the happiest home for loan officers.’” Valins praises industry innovators like Matt Ishbia and UWM, recognizing how their continuous rollout of new initiatives, products, and incentives has inspired GoRascal. “Some [ideas] are game-changers, some aren’t, but it keeps things fresh and it reminds LOs that someone’s behind closed doors, constantly thinking of ways to get them more business, to help them close more loans.”
Ultimately, GoRascal aims for balanced growth — adding talent while continually investing in those who have already joined. “We want to keep growing, keep adding loan officers, but the nurture piece is front and center. Equal balance. Keep growing and keep recruiting,” Valins explains, while highlighting the questions he and Williams constantly ask themselves: “How do we keep our loan officers happy? How do we make sure they want to stay at GoRascal for the rest of their careers?”
Reflecting on the chaos of 2007, Valins smiles at the unpredictability that brought him here. The road to success was anything but straight. It wound through detours of doubt and expectation, through questions of who he was supposed to become versus who he truly wanted to be. Now, those insecurities — which once loomed large — have receded, transformed into the quiet fuel that drives him forward.
And then there’s his old friend Serendipity. Throughout his journey, the right people appeared at precisely the right moments. Robyn, who stood beside him as the world seemed to collapse, offering stability and partnership amid chaos. Goldstein, the high school friend who believed fiercely in Valins' capacity to scale and succeed. And Williams, the partner who gave up an MIT MBA because he trusted his gut feeling about the man across the table.
“Scott is one of the smartest, hardest-working people in the industry,” Goldstein says. “He will likely reshape how the mortgage industry operates.” Williams echoes that vision, sharing their ambitious goal: “We've always had this north star: we want to be the biggest non-bank mortgage company in New York. We see ourselves as the preeminent platform for loan officers.”
Yet beyond the strategic insights, the entrepreneurial risks, and the soaring ambitions, GoRascal's story ultimately rests on something simpler and more profound: Scott Valins himself. His blend of ability, humility, intelligence, and empathy naturally drew people toward him, each person sensing something authentic, something rare.
The success of GoRascal, then, is no accident. Neither is the loyalty and enthusiasm of those who joined him. Valins’s journey is one defined by relationships, by trust, by a willingness to stay true to himself in an industry often driven by bravado.
And Serendipity, of course.