Rocket Program Aims To Get First-Time Buyers Off The Sidelines – NMP Skip to main content

Rocket Program Aims To Get First-Time Buyers Off The Sidelines

Aug 26, 2024
Rocket Mortgage New Logo
Welcome Home RateBreak is available through Rocket Mortgage, or buyers working with a mortgage broker who is partnered with Rocket Pro TPO.
Staff Writer

The Detroit-based lender today introduced "Welcome Home RateBreak," a lender-paid 2-1 temporary buydown program.

With existing homes still experiencing a sluggish sales season, first-time buyers are more hesitant to enter the buying market. According to the National Association of Realtors (NAR), first-time homebuyers accounted for 30% fewer purchases this June, compared to June 2023, and only were responsible for about 29% of all existing home sales. 

In an effort to budge that 29% figure, Rocket Mortgage today introduced "Welcome Home RateBreak," a lender-paid 2-1 temporary buydown program. According to a release from the Detroit-based company, buyers can enjoy significant savings with a mortgage rate reduced by two percentage points in the first year, then one percentage point in the second year before returning to the note rate in the third year and until the mortgage is paid off.

The lower rate is accomplished through a special escrow account established and fully funded by Rocket Mortgage. During the first 24 months of the loan, the homeowner will make the reduced monthly mortgage payment, and Rocket Mortgage will cover the difference automatically. The homebuyer would be responsible for taxes and insurance premiums.

The program, however, is only available to homebuyers who apply directly to Rocket Mortgage, or buyers working with a mortgage broker who is partnered with Rocket Pro TPO. Homebuyers also have to be purchasing a single-family home and have income equal to or less than 80% of their area median income (AMI).

Rocket Mortgage estimates that more than 90 million people can benefit from this program, but did not disclose how long the program will be offered for.

Welcome Home RateBreak Work Breakdown

As an example, a homebuyer with a $250,000 loan at a 6.99% rate (APR 7.399%) would typically pay $1,661 per month, Rocket noted. With "Welcome Home RateBreak," their first-year rate would be 4.99%, reducing the payment to $1,340. In the second year, the rate would be 5.99%, with payments of $1,497. After that, the payments return to the 6.99% rate for the remainder of the loan. This results in over $5,800 in savings during the first two years.

"Rocket is committed to creating and delivering unique programs that address the challenges homebuyers face today," said Rocket's Chief Business Officer and Economist, Bill Banfield. "Many buyers fear being stretched too thin during the early years of homeownership, especially as they consider the cost of new furnishings and special touches to make the new home their own. By lowering the interest rate for the first two years, "Welcome Home RateBreak" provides financial breathing room, giving consumers the confidence to enter the market and make their homeownership dreams a reality."

About the author
Staff Writer
Sarah Wolak is a staff writer at NMP.
Published
Aug 26, 2024
More from
Wholesale
loanDepot Faces NYSE Warning Despite Turnaround Gains

The lender’s shares have traded below the exchange’s $1 threshold, putting a potential reverse stock split on the table

Aug 24, 2026
Evergreen Enters Wholesale With Broker Borrower-Relationship Pledge

BrokerBrand TPO marks the retail lender’s first move into wholesale, promising to support brokers without competing for the clients they bring

Aug 20, 2026
Matador Lending Joins GoRascal In Flat-Fee Broker Merger

Nearly 50 Matador originators will gain access to GoRascal’s newly completed 50-state platform as the Houston brokerage targets $1 billion in annual Texas production

Aug 18, 2026
UWM Offers LOs 90-Bps Incentive On One Agency Loan

Bullseye 90 can be applied to a conventional or government purchase or refinance loan through Sept. 8

Aug 10, 2026
UWM’s $2.05 Billion Capital Reset Doesn’t Erase Its Leverage

Fitch downgraded the wholesale giant after leverage reached 6.1x, saying the preferred investment changes UWM’s funding structure but does not immediately reduce its debt burden

Aug 10, 2026
Newrez Grows Profit Without Chasing Mortgage Volume

The lender is concentrating on wholesale, consumer retention, and servicing while handing off distributed retail and preparing for more than $65 million in annual technology savings

Aug 10, 2026