Sara Holtz Joins Optimal Blue As Chief Marketing Officer

Optimal Blue announced today that it has appointed Sara Holtz as chief marketing officer. Holtz brings more than 20 years of career experience, including a decade of driving change in the mortgage industry. 

In her new role as chief marketing officer, company officials said Holtz will “drive unified marketing and communications strategies to advance Optimal Blue’s business priorities and further extend the company’s influence.”

“As the only comprehensive capital markets solution in the mortgage industry, Optimal Blue helps lenders realize greater profitability and operational efficiency, which plays an essential role in making the dream of homeownership attainable for the American borrower,” said Holtz. “It’s an honor to join Optimal Blue – a company that’s been regarded for its innovation and expertise for decades. I am energized by the opportunity to build on the company’s momentum to drive meaningful transformation for Optimal Blue’s valued clients and the borrowers they serve.”

Holtz transitions to Optimal Blue from her previous position at ICE Mortgage Technology, where she held the role of vice president of demand marketing and communications. Her responsibilities included overseeing a team dedicated to driving sales leads and connecting with various industry stakeholders.

Before joining ICE through its acquisition of Ellie Mae in 2020, Holtz played a pivotal role at Ellie Mae, contributing to the enhancement of the company's corporate communication tactics, encompassing both internal and external branding efforts.

“Sara is a highly respected professional and her unique blend of experience makes her the perfect addition to Optimal Blue’s senior leadership team,” says Scott Smith, interim CEO of Optimal Blue. “She has a track record of proven leadership, and she will play an integral role as we continue to expand our position as the leader in mortgage secondary marketing technology.”