Visio Lending Names New CEO As Co-Founders Retire

Visio Lending, the mortgage lending division of Visio Financial Services Inc., has named Jenny Coupland as CEO, while the company's co-founders, CEO Jeff Ball and President Matt Matza, transition to retirement. 

Coupland is expected to lead Visio’s growing real-estate investment trust (REIT) and investor-focused lending business by leveraging 20 years worth of expertise in lending, legal, and capital markets.

“Visio has achieved extraordinary growth over the past several years, culminating in record-breaking results for 2024,” stated the newly retired Ball, per the company’s press release. “Jenny is exceptionally well-equipped to lead Visio Lending into its next chapter of success."

Coupland most recently served as managing director of private investments at Beach Point Capital Management based in Santa Monica, California. There she was not only responsible for managing and optimizing the hedge fund’s private investments, but she also sat on the board of directors for Visio Lending.

“Real estate investors are a critical driver of our economy and addressing the housing crisis, and Visio has done an impressive job at focusing so heavily on loan products for this vital group,” said Coupland. “I am thrilled to join the team and look forward to working for such an innovative and reputable company.”

Prior to Beach Point, Coupland was an attorney for both Winston & Strawn, and Morgan, Lewis & Bokius LLP, advising issuers and financial institutions on more complicated transactions. 

Coupland also spent a number of years focused on correspondent lending, whole loan pricing, and trading at Countrywide Home Loans — formerly one of the largest mortgage lenders in the country.