Home equity and purchase lending lifted production economics, while management characterized its relaunched wholesale channel as a supporting business rather than a major growth engine
August Power Play reaches beyond cash-out refinances while pairing near-term pricing incentives with a longer-term broker technology play
The GSE financed 201,000 home purchases, while appraisal alternatives pushed estimated borrower closing-cost savings to $3 billion
Vacation-home mortgages rose 4.1% in 2025, led overwhelmingly by affluent borrowers
From buy-before-you-sell strategies to hoodies, Chick-fil-A, and AI agents, three producers revealed what is actually generating purchase business in 2026
Purchase demand softened while refinance activity continued to show resilience despite higher borrowing costs
Rocket adds same-business-day conditional approvals and a 12-business-day clear-to-close commitment on conventional purchase loans
ICE finds younger buyers making up a growing share of mortgages while alternative down payment sources reach a seven-year high
The winning idea will be built into a Rocket Pro technology product and unveiled at RPX in Detroit
Lender rolls out purchase buydown credits, refi pricing incentives and expanded credit score options