Sales and Marketing

In an era marked by the invasion of cold technology and isolationism, I believe you can “market-proof” your business by always thinking about and making a big impact through small, intentional, daily acts

A behind-the-scenes look at the precision-driven capital markets machinery that determines mortgage rates, lock extensions, and risk — revealing why timing, option pricing, and market discipline matter far more than most borrowers realize

FICO has expanded its Mortgage Direct License Program, enabling more transparent, cost-efficient direct delivery of FICO Scores to mortgage lenders

They aren’t buzzwords — they’re the backbone of A-Z Lending’s culture. See how CEO Dante Zompetti built a brokerage where growth, grit, and integrity actually mean something.

How a would-be civil rights attorney became a mortgage entrepreneur betting that technology plus human guidance — not one or the other — will reshape an industry stuck selling the same product

How loan officers can replace trigger leads by turning each transaction into a chance to grow their sphere and generate referrals — by delivering value early and expanding their network

How Hector Castro and Hera Lending are redefining private lending

Growing institutional private lending offers loan officers stable, repeat business through investor-focused partners like CV3 Financial Services, as a cooling mortgage market contrasts with steady investor demand.

Originators today are adapting to a shift in the marketplace, where they not only cannot sit around waiting for the phone to ring, but must venture out and pursue prospective borrowers

Sharing the secrets to becoming more than just an originator of loans, Jason Frangoulis, founder of Elite Listing Agent, explains how to keep your pipeline full by becoming a trusted advisor and referral partner for life