The Four Pillars
Central to Adam’s success are his “four pillars.” He shares them like a personal mantra for every member of his team:
Set Proper Expectations
“If you don’t set expectations at every step, something will blindside the client — or the agent — or you,” Adam says. “When a client qualifies for a $500,000 purchase, I don’t just say ‘Here’s your pre-approval letter, have a great day.’ I go deeper: ‘You’re approved for up to $3,500 a month. Here’s how taxes can affect that; if taxes are X amount, you can only go to X purchase price. If it’s in a flood zone, that’s going to change. Rates could rise.’ We do the same with agents. If it’s a rush deal and I haven’t verified all documents, they need to know it’s conditional. Surprises are what lead to frustration.”
Be Available When Others Aren’t
Early in his career, Adam made a bold choice to replicate a voicemail greeting that another loan officer used: “It says, ‘Leave your name, number, and brief message, and I’ll call you back in 10 minutes or less.’ I can’t always do it literally, but people notice. They’re like, ‘Wow, I’ve never heard that from a loan officer before.’ The point is to reassure them that they matter enough for a quick response — even if I only text them first. In the beginning, I was doing double open houses every weekend, answering calls at 10 p.m. I can’t maintain that personally forever, so now my team splits that burden. But the philosophy remains: we’re available.”
Over-Communicate
“We have a rule: close the loop,” he says. “That means no one should ever have to call or email us asking, ‘Where do we stand?’ We proactively send updates so the client, the agent, and the title company know exactly what’s happening. If someone else — like an attorney or an insurance rep — is slow in sending us a document, we let everyone know we’re waiting on it. Then we bring in the agent to assist if necessary. We apply the same principle from first contact to post-closing. No gaps. If you leave gaps, you invite anxiety. That’s where the guesswork and worry creep in.”
Never Lie
“It sounds obvious, but I see it all the time in this industry,” Adam stresses. “I’ll do ‘rescue loans’ where someone got denied elsewhere, and the story their previous LO told them doesn’t add up. If a client truly isn’t approved, I’ll tell them directly, then spend more time explaining how they can get approved in the future than I spend on some ready-to-close files. Maybe they need to fix credit or lower debt. That’s fine. It’s a huge purchase, so the best thing we can do is tell the truth — no sugarcoating or stringing them along. The minute you stretch the truth is the minute you start losing sleep, losing trust, and jeopardizing a transaction that involves people’s biggest investment. Also, especially in a small market like Rhode Island, your reputation is everything. If you’re known for being unreliable, good luck.”