Bust And Boom
It was fortunate that Loan Factory had MOSO in place before the tidal wave of refinances hit with the onset of the COVID-19 pandemic and historically-low interest rates. In 2020, the company’s dollar volume surged 300%. The following year, Nguyen became the first mortgage broker to break the $2 billion mark.
Borrowers kept refinancing their mortgages and, thanks to the MOSO system, loan officers kept processing those applications at a record pace. Loan Factory was a well-oiled refinancing machine, which comprised more than 90% of its business from 2019 to mid-2022. Yet, the sudden interest rate spike in late 2022 put Loan Factory’s gains in perspective.
“After running the business for so long, I was so confident,” Nguyen says. “Before the rate went up so much, I was thinking that I was invincible.” The tide began to turn once the Federal Reserve raised interest rates in late 2022, sending mortgage professionals across the industry into a panic, including the nation’s top producer.
“It was so stable [and] I had so many clients. I built a great company with a great name,” Nguyen reflects, “but then when interest rates jumped so high and so fast, the team turned upside down. I was in shock, to be honest with you. For many months, I was nervous.”
Changing market conditions forced many lenders to transition from mostly processing refinance applications to drumming up more purchase business, but Loan Factory’s transition has been a bit more complicated. The company’s entire production model was run through a system built to process refinance mortgages efficiently, rather than originate purchase mortgages.
Investing in MOSO development as loan volume was plummeting was inopportune, Nguyen admits. “But at this point,” he explains, “we were under intense pressure to continue to build software because we are losing money already. And now we have to spend money on building up software, which is expensive.” Like most of the industry, Nguyen couldn’t afford to keep so many staff members while losing an estimated $150,000 per month.
Cutting staff was the only viable option. “It’s not easy. It's like cutting my arms and my legs,” he says. “I decided that instead of letting people go, I should try my best to bring in more business.” Except, Nguyen had never worked with real estate agents before, and already lacked confidence in his ability to form relationships.