Irvine, California-based Kind Lending has announced a leadership transition as Yvonne Ketchum, a founding leader and long-time company president, moves into a part-time role of president emeritus and executive advisor, marking the beginning of her semi-retirement. Ketchum’s transition concludes more than six years of executive leadership dating back to the company’s inception.
In her new advisory capacity, Ketchum will focus on supporting the growth of Kind’s Non-QM business, a strategic area of product depth and future opportunity for the company. The move is positioned as honoring her influential role in shaping the company’s culture, operational foundation, and people-first ethos.
Stepping into the role of company president is Jenn Folk, previously Kind Lending’s chief operating officer. Folk brings operational leadership and a people-centric approach as Kind enters its next phase of growth, and will guide the company’s ongoing strategic initiatives. Her elevation underscores a continuity of leadership and commitment to sustaining the organizational values Ketchum helped embed.
"Yvonne's impact on Kind is immeasurable," said Glenn Stearns, founder of Kind Lending. "She helped build the framework that allows us to grow with intention, while never losing sight of who we are. Her leadership, humor, and heart shaped this company in ways that will be felt for years to come. We are grateful she will continue to share her expertise in a part-time role as she begins this next chapter."
Ketchum’s impact at Kind Lending is characterized by her strong emphasis on collaboration, integrity, and community within the company. Alongside setting cultural tone, she was known internally for her weekly “Friday emails,” which blended industry insights with personal touchpoints that became a staple for employees.
Prior to co-founding Kind Lending, Ketchum spent 15 years at Stearns Lending, where she worked closely with Founder Glenn Stearns through significant periods of growth. Her experience there was cited as foundational to her role in launching and scaling Kind.
"I am incredibly proud of what we have built together," said Ketchum. "Kind has always been special because of the people. I am grateful to have been part of it from the very beginning, and I am excited to continue supporting the Non-QM business in this next chapter. I have complete confidence in Jenn and the leadership team as they carry Kind forward."
