Planet Financial Group has unveiled Planet Insurance Agency LLC, a new business unit designed to simplify the insurance experience and provide a more personal, transparent approach for customers seeking to protect their homes, belongings, and families.
The launch comes as insurance costs rise and policy renewals become more complex in certain markets. Planet Insurance aims to help customers better understand their options, evaluate their coverage needs, and make more confident decisions about protecting what they’ve built.
“Life doesn’t always go according to plan, but your protection should,” said Ken Quantie, senior vice president at Planet Financial Group. “Planet Insurance is built around clarity, integrity, and helping people choose coverage that fits their needs and budget.”
Planet Insurance offers access to a broad range of personal insurance products, including homeowners, auto, condo, flood, umbrella, and other coverage options. Customers begin with a simple needs assessment conducted by licensed agents, who provide personalized guidance before closing and throughout the life of the loan.
Company leaders said the new agency reflects the same principles that guide Planet’s mortgage origination and servicing businesses: clarity over complexity, integrity over fine print, and a belief that financial decisions should feel human, not transactional. The launch reinforces Planet’s broader brand promise to support customers through meaningful moments with transparency, care, and long-term commitment.
Headquartered in Meriden, Connecticut, Planet Financial Group provides streamlined, end-to-end support for borrowers and value-focused solutions for investors. Planet Insurance Agency extends that mission by connecting customers with licensed agents who take the time to understand individual needs, compare coverage across a broad network of carriers, and deliver dependable, long-term support.
