Buying a home is stressful. Sure, the job of getting people into homes is stressful for you, but it also is a huge stressor for your customers. In fact, a 2022 study by Zillow reports that 50% of homebuyers say the process left them in tears! Further, Bloomberg reported that, due to inflation and inventory challenges, Americans say buying a house is just as stressful as getting fired from a job.
Now, we all know that owning a home is beneficial in the long term — and I’m sure most people would rather own a home than get fired from their job. The point here is that buying a home or helping someone buy a home, while a positive life change, sometimes doesn’t feel good during the process. However, this offers an amazing opportunity for you to give that customer a WOW experience by eliminating as much stress as you can.
Let’s talk about why the homebuying process is so stressful for everyone and how you can cut down on stress for both yourself and your borrowers.