Webinars are cost-effective all around. For the audience members, signing up and receiving expertise on industry tools, trends, and best practices is time well spent. For the organization itself, there is no expense needed beyond company time to host a successful webinar — company time that, if used strategically, could in fact result in a financial gain for the organization, whether it’s from lead generation, future product purchases, or the priceless brand impact of an educational presentation. And ultimately, if there is a large enough demand for it, monetization of a webinar series could also very well be a possibility down the line.
Still, there is nothing more valuable than an organization showing their clientele that they wish to be their guides. Providing free and accessible education is one of the best ways to establish your brand as an authority in the market and a trusted partner along the buyer’s journey.
Expand Your Audience
Perhaps the most advantageous and obvious aspect of webinars is their extensive potential for audience reach. Broadcasting live from the comfort of your office or work-from-home setup, you have the rare opportunity to connect with individuals on a global scale. With thorough promotional emails and social targeting, gathering registrants should be an easy sell: Come to this webinar, it’s free, it’s educational, and you can join from wherever you may be!
If marketed appropriately, webinars are the perfect medium to be introduced to clientele you may have never interacted with otherwise. Whether they are too busy, too reserved, or too far to meet you on the road, there is a large possibility they will make time in their schedule for an informative webinar featuring an industry expert they are curious about. Webinars can act as a less intimidating, less demanding sign-up process and therefore can deliver quite the turnout. And hey, if they don’t make it, don’t hold a grudge. Instead, send over the recording to the captured email, and they can watch on their own time. With this simple act of generosity, your organization still has the chance to retain their attention and establish your status as a trusted resource.