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Coming Up:
The Good, Bad, and Ugly Of LO Comp
Webinar
Oct 20, 2026
12PM ET
UWM Rolls Out 50-Bps Purchase Incentive As Pricing Battle With Rocket Heats Up

Short-term incentive gives brokers a narrow window to compete on purchase pricing

Operations
AI Hallucinations: A Mortgage Lender's Bad Dream

As lenders adopt AI tools, understanding the risks behind the technology is more important than ever

Tech
Helping Borrowers Tap Into The $35 Trillion In Home Equity

Second-lien strategies and Non-QM products are helping originators unlock equity without forcing borrowers out of low-rate first mortgages

Non-QM
Nominations Closing Friday For Mortgage Star Awards And Most Connected Mortgage Pros

Deadline to submit entries for both industry recognition programs is Friday, April 10

Career
Borrowers Want Community But Don’t Know Their Neighbors

Rocket Mortgage data shows a gap shaping homebuying decisions

Analysis and Data
Reverse Focus Acquires Apiro Marketing, Expanding Push Into Reverse Mortgage Lead Generation

Deal adds marketing and branding capabilities to Reverse Focus’ existing reverse mortgage software and content platform

C-Suite Strategies
Rocket Pro Doubles Down On Purchase With ‘Power Play’ Pricing Push

Rocket Pro is making a clear play for purchase dominance — and it’s doing it with pricing

Industry News
ICE Data Signals A Market Reset, Not A Rebound

Affordability improves modestly but remains stretched as rising supply and steady prices reshape the purchase market for originators

Analysis and Data
HECM Volume Rebounds In March But Signals Persisting Reverse Mortgage Slowdown

Endorsements rise month over month, but flat annual volume and growing proprietary competition reshape opportunity for LOs

Reverse
Frost Bank Scales Mortgage Growth In Texas

Zero down program and servicing retention strategy expand as Texas purchase competition intensifies

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