Chase is giving more than 7 million small-business customers a new way to lower their mortgage rates — by counting eligible business deposits alongside personal deposits and investments.
The expansion of Chase Home Lending's Relationship Pricing Program allows qualifying Business Banking customers to combine eligible balances held across Chase and J.P. Morgan accounts to receive interest rate discounts of up to 1 percentage point on new purchase and refinance loans.
Previously, customers qualified through their personal Chase and J.P. Morgan relationships.
The change gives Chase another tool to compete for residential loans from business owners, particularly those who keep substantial operating deposits with the bank.
"For our Chase Business Banking customers, we'll use the combined total of their deposit and investment balances across eligible personal and business accounts at Chase and/or J.P. Morgan to determine their mortgage rate discount," Ryan Hayes, head of retail sales at Chase Home Lending, told National Mortgage Professional.
Customers can qualify using existing balances, by bringing new money to Chase or J.P. Morgan, or through a combination of the two, Hayes said.
The headline 1-percentage-point discount isn't available simply by having a Chase business account. Under Chase's published relationship-pricing tiers, existing qualifying balances between $150,000 and $999,999 receive a 0.125-percentage-point rate discount, while balances of $1 million or more receive a 0.25-percentage-point discount.
Larger discounts are available for customers bringing qualifying new assets to Chase or J.P. Morgan, with combined discounts capped at 1 percentage point.
The program applies to residential financing, including conventional, jumbo, FHA, and VA loans.
Chase Looks Deeper Into Its Customer Base
A Chase Business Banking customer with significant company deposits can now use those balances toward pricing on a personal mortgage, giving the bank an advantage that doesn't depend solely on the terms of the loan itself.
It also gives Chase another reason to keep more of a customer's financial relationship under one roof.
"We serve more than 7 million small business customers at Chase," Hayes said. "Expanding the Chase Home Lending Relationship Pricing Program helps us strengthen those relationships by connecting customers' business and personal financial needs."
The move comes as Chase has been pushing to grow its home lending business.
As NMP reported in September, Chase has said it plans to hire 850 mortgage advisors and increase mortgage lending by more than 40%. The bank has also rolled out temporary rate promotions that can be combined with certain relationship-pricing benefits.
Opening relationship pricing to Chase's large Business Banking customer base gives those newly hired advisors another pool of existing customers to pursue.
HELOC Rollout Reaches All 50 States
Chase is also expanding on another front.
The bank made its home equity line of credit available in Texas this week, completing a phased rollout that brings the product to all 50 states.
Chase returned to HELOC lending in 2025 after suspending new applications in 2020. Texas had remained the final state outside the footprint while the bank worked through state-specific requirements.
"With mortgage rates elevated, we see strong interest in our HELOC product as homeowners look for ways to tap their home equity without refinancing their primary mortgage," Erik Schmitt, head of consumer direct sales at Chase Home Lending, told NMP.
"Many customers use a HELOC to fund home renovations or consolidate higher-interest debt," Schmitt added.
With Texas added, Chase said it will continue distributing HELOCs through its branches, digital experience, and dedicated home lending advisors.
A Bigger Toolkit For Chase
Taken together, the two developments broaden the ways Chase can turn existing banking relationships into home lending opportunities.
The relationship-pricing expansion allows the bank to use business deposits, personal deposits, and investments when determining mortgage discounts for qualifying small-business customers. Its nationwide HELOC footprint gives Chase another product to offer homeowners for whom a traditional refinance may not make sense.
The moves also arrive as Chase is expanding its mortgage sales force and targeting significant growth in lending.
The relationship-pricing expansion may be the more notable competitive development. A business owner's operating deposits can now become part of the pricing equation on that customer's personal mortgage — extending Chase's banking relationship directly into the competition for the home loan.
