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RECRUITING, TRAINING, AND MENTORING CORNER

Homeownership: The Money Factor

Part 2 of 3

RECRUITING, TRAINING, AND MENTORING CORNER

Homeownership: The Money Factor

Part 2 of 3

Last month I introduced my answer to a recent National Mortgage Professional Daily post. The question was asked — how are loan officers having success with prospects in this higher rate environment? I started by introducing the social benefits of owning, but I don’t want to ignore the economic benefits, so this month we will shift our focus there. If more people clearly understood them, they would not have to be convinced to purchase. It would always be a priority — even in a higher rate environment. Most Americans aspire to own a home even without this precise knowledge. 

You can separate yourself from the competition by becoming an expert within these concepts, which are more "intricate" than saying things such as, “A home is a great investment.” On the other hand, we need to recognize that owning is not for everyone. Some will never qualify. Others are in situations which may require moves every few years. We can’t let our belief in homeownership outweigh the facts of some individuals’ lives.

As we alter our focus from the social aspects of homeownership to the economics, we will first address the concept of leverage. When we say that real estate is a great investment, we are actually encompassing several economic concepts, and leverage is one of the most important notions of all. Like stocks, gold and other investments, real estate appreciates over time historically. Real estate does not necessarily appreciate more quickly than these other investments. What makes real estate more lucrative in the long run is the concept of leverage.

What is leverage? In the financial world, it is the ability to control a larger asset with a smaller one. For example, you can purchase a $400,000 home for $40,000 using low-down payment mortgage options. Obviously, the cash investment can be lower in some cases, for example the zero downpayment VA option. But we are always conservative when presenting these numbers — and find it most effective to explain them with simple, even numbers. 

You can separate yourself from the competition by becoming an expert within these concepts, which are more intricate than simply saying, “A home is a great investment.”
focus photography of person counting dollar banknotes
You can separate yourself from the competition by becoming an expert within these concepts, which are more intricate than simply saying, “A home is a great investment.”
focus photography of person counting dollar banknotes

If this home appreciates by 50% over a 10-year period, it will have gained $200,000 in value. Invest your $40,000 in stocks? The same 50% gain would be $20,000. I almost laugh when I see comparisons saying that another investment is better than real estate when they don’t take the leverage factor into consideration. On the other hand, a mortgage has carrying costs. But if you don’t have a mortgage, you would be paying rent. Of course, the amount of appreciation can vary, and I have created tables for such comparisons in my Book of Home Finance, which also factors the cost of buying and selling into the equation. By the way, I consider this topic so important that it is Chapter One in the book. It is the essence of home ownership. 

Now there are two costs which are associated with ownership which do not convey to the ownership of stocks or other investments or rent:

  • The cost of buying and selling a home. This is a major expense, one which certainly outweighs the commission on purchasing stocks. Putting your money into a CD typically has no fees. However, even when we add these costs into the mix, real estate comes out ahead by a wide margin. And the cost of selling is mitigated by the fact that a certain amount of real estate gains on primary residences is exempt from capital gains taxes, while the growth of stocks is not. Plus, you have to pay tax on the interest you earn from CDs. 
  • The maintenance cost of a house. This cost is certainly significant. Over the long run you might increase the cost of a mortgage by 10% or more, depending upon the condition of the home. On the low side would be a new home; on the high side, a “fixer-upper.” And of course, there are some routine maintenance costs you would incur while renting a property. You would not replace a roof, but you might clean the carpets – especially if you have a pet. 
Real estate does not necessarily appreciate more quickly than other investments—what makes it more lucrative in the long run is the concept of leverage.
focus photography of person counting dollar banknotes

Of course, there is another caveat. If the carrying costs of a home is higher than that of rent, the financial advantage disappears or at least lessens. For example, if you have an investment advantage of $120,000 in gains over ten years, but rent costs $1,000 less per month, those gains would be wiped out.

Here is the good news. There are three more concepts which solidify the fact that a mortgage is not more expensive than rent on a monthly basis. As a matter of fact, a mortgage is generally less expensive economically than rent, even when you add the extra cost of maintenance and the cost of high interest rates. Why is this so? I will explain these in simple detail in next month’s edition.

This article originally appeared in National Mortgage Professional, on the week of May 4, 2025.
About the author
Insider
Contributing Writer
Dave Hershman is the top author in this industry with six books published as well as the founder of the Loan Officer’s Real Estate Marketing Tool Kit and the OriginationPro’s on-line comprehensive mortgage school. In 2024,…
Published on
May 01, 2025
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