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Analysis and Data

Coming Up:
How To Diversify Your Referral Sources And Grow Your Business In 2026
Webinar
Oct 27, 2026
12:00 PM ET
Young Homebuying Falls 15%, But Purchases With Older Co-Borrowers Hold Steady

Rocket Mortgage data shows purchases involving older co-applicants have remained resilient

Analysis and Data
Luxury Home Price Growth Outpaces Starter Homes In Roughly 70% Of Major Markets

First American’s September report shows higher-end appreciation leading in most tracked markets, while starter-home prices continue climbing in several Midwest and Northeast metros

Analysis and Data
Mortgage Rates Edge Down To 7.32%, Offering Limited Pipeline Relief

The modest decline trims borrower payments, while year-end forecasts above 7% leave LOs focused on deals already close to working

Analysis and Data
More Homebuyer Assistance Programs Skip Income Caps, Accept Repeat Buyers

DPR’s Q3 report identifies 311 programs without income limits and 1,080 without first-time buyer requirements, though funded availability grew more slowly than the overall count

Analysis and Data
Sales and Marketing
Home Affordability Gap Persists Even With 20% Down

ATTOM puts the income needed to afford a median-priced home at $90,191 — roughly $10,700 above average wages, despite lower prices

Analysis and Data
More Buyers Expect Higher Rates. Fewer Would Wait.

Veterans United’s survey finds less willingness to hold out for lower rates, but little change in purchase timelines

Military Lending
Analysis and Data
Mortgage Rate Lock-In: More High-Rate Loans, Few Signs Of A Thaw

With 30-year rates above 7% and nearly half of outstanding loans below 4%, originators face a stubborn obstacle to rebuilding repeat-buyer pipelines

Analysis and Data
Sales and Marketing
Investor Homebuying Slows, Small Buyers Claim Biggest Share In 15 Years

Smaller investors accounted for 66.2% of investor purchases in the first half of 2026 and relied on cash much less often than mega-investors

Analysis and Data
Non-QM
California Home Sales Drop 6.5%, Prices Keep Climbing

September’s decline leaves originators competing for fewer purchases, while rising borrowing costs and limited new listings keep affordability under pressure

Analysis and Data
One In Three Americans Blame Lenders For Housing Crisis Ahead Of Midterms

Voters want lower taxes, insurance costs, and mortgage rates, but 63% doubt the election will improve housing

Analysis and Data
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