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Tagged: Homebuyers

AI Searches Grow In Popularity Among Home Shoppers

A new survey reveals that ChatGPT and Gemini are the most commonly used AI tools by prospective homebuyers

Analysis and Data
Oct 09, 2025
Finding Hidden Buyers

Transparent Owner, a new data product that reveals the true owners of residential properties

Analysis and Data
Tech
Oct 01, 2025
Housing Costs Defeat Some Buyers

One in six aspiring home owners have given up over the past five years.

Analysis and Data
Sep 29, 2025
Lock-In Effect Eases, Borrowers Adjust To Higher Rates

About 1 in 5 mortgages have a 6% rate or higher

Analysis and Data
Sep 29, 2025
Highlighting Affordability Issues, Average Homeowner Getting Older

Study finds typical homeowner now over 50 years old, spotlights metros with youngest, oldest homeowners

Analysis and Data
Sep 02, 2025
More Sellers Toss In The Towel

Sellers now outnumber buyers by widest margin in records dating back a dozen years

Analysis and Data
Aug 28, 2025
Inventory Piles Up As Home Sales Stall

Flat sales push builders toward incentives to manage inventory growth.

Analysis and Data
Aug 21, 2025
July Sales Slowest In 10 Years

Typical house’s days-on-market rose by a week as a range of factors were at play

Analysis and Data
Aug 20, 2025
Mostly First-Timers Benefit from PMI

PMI supported nearly $300B in mortgages last year and bucks other homeownership add-on cost trends with 25% premium decline since 2017

Analysis and Data
Industry News
Aug 15, 2025
Rocket Taps Mega-Influencers, Creators In Efforts To Reach Homebuyers

Viral Nation and Rocket look to build 'tools, stories, and spaces that turn aspiration into action’

Sales and Marketing
Industry News
Aug 13, 2025
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The Spread On Trust
Breaking Barriers
Beyond Barriers (expanded edition)
NMP, Mortgage Banker,
& Mortgage Women
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